Hustler Equipment

Who we are

4 Generations of Rethinking the Everyday™

Building a Jet Engine for his push-bike at just 8 years old… was one of the many inventions that just occurred on the Currie family farm. Needless to say when Russell’s father discovered the contraption, “he tried to pull the hand brake on the idea”.

That same inventive gene went on to kick off Hustler Equipment some 59 years ago with that very gene running through 4 generations and creating a thriving global company Head Quartered only a few miles from the original farm in the back blocks of New Zealand.

History

Founded in 1961, by R.H.Currie, in sunny Hawkes Bay, New Zealand, Hustler Equipment a 3rd generation family business and has grown its business on a global demand, of discerning livestock farmers and ranchers seeking to improve their profitability, productivity, and everyday life.

Hustler builds the world’s best livestock feeding solutions.

Hustler is lead by innovation and has a unique capability of challenging conventional methods to discover a simple, more versatile way of solving complex problems for the end-user. This results in reliable, easy-to-use feeding equipment that reduces labour, maintenance, downtime, feed waste and improves feeding conditions for livestock.

Global Company

Hustler has grown its business on global demand, by staying at the forefront of an industry where technological developments are constantly emerging and discerning buyers are seeking to improve their efficiencies.

Much of the testing and trialing of new equipment is carried out by end-users in the field, and around the world to ensure that Hustler products meet the demands of a global market.

More information at HustlerEquipment.com/company/

Our values

We’re on a mission to help farmers and ranchers ‘Achieve More Everyday’ with the ‘World’s Best Livestock Feeding Solutions’.